Privacy Policy

Latest Update Date: July 12, 2026

1. Our Commitment to Your Privacy

At Soft Bond Strands®, we believe trust is earned through both the quality of our products and education, and also through the way we respect and protect your personal information.

When you visit our website, create an account, enroll in a course, place an order, join our Customer Center or Lobby Community, subscribe to our emails, or otherwise interact with us, you're trusting us with information that is important to you. We take that responsibility seriously.

This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices available to you regarding your personal information.

We've written this policy in plain language whenever possible because we believe understanding how your information is handled shouldn't require a law degree.

Our goal is simple:

To collect only the information necessary to provide an exceptional customer experience, continually improve our products and services, communicate effectively with you, and operate our business responsibly.

We do not sell your personal information.

We do not collect information we don't need.

We believe your privacy deserves the same care and respect we strive to provide throughout every part of the Soft Bond Strands® experience..

2. Information We Collect

Depending on how you interact with Soft Bond Strands®, we may collect information directly from you, automatically through your use of our website, or through trusted service providers that help us operate our business.

Information You Provide

This may include:

  • Your name
  • Email address
  • Billing address
  • Shipping address
  • Telephone number
  • Account login information
  • Purchase history
  • Customer support inquiries
  • Appointment information
  • Course participation
  • Community posts and comments
  • Photos, testimonials, reviews, or other content you voluntarily share
  • Survey responses or feedback
  • Any additional information you choose to provide when communicating with us

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on our website
  • Referral sources
  • General geographic region
  • Website interactions
  • Cookies and similar technologies

This information helps us understand how visitors use our website so we can continually improve the customer experience.

Information From Third Parties

When permitted by law, we may receive limited information from trusted third-party providers that help us process payments, fulfill orders, analyze website performance, manage customer communications, or deliver relevant advertising.

These providers process information according to their own privacy policies and contractual obligations.

3. How We Use Your Information

We collect and use personal information only for legitimate business purposes and to provide the best possible experience before, during, and after your interaction with Soft Bond Strands®.

​Depending on how you engage with us, your information may be used to:

  • Process purchases and securely complete transactions.
  • Fulfill and ship orders.
  • Provide access to your Customer Center account, courses, digital downloads, and educational resources.
  • Verify purchases and manage your account.
  • Respond to customer service requests and provide technical support.
  • Schedule appointments, support sessions, webinars, or other services you request.
  • Communicate important information regarding your purchases, account, products, or services.
  • Send educational content, newsletters, product updates, promotions, or special announcements when you have chosen to receive them.
  • Improve our website, products, educational materials, customer experience, and future offerings.
  • Understand how visitors use our website so we can continually improve its performance and usability.
  • Detect, investigate, and help prevent fraud, unauthorized activity, security incidents, or misuse of our services.
  • Comply with applicable legal obligations and protect the rights, property, and safety of our customers, community, and business.

We strive to collect only the information reasonably necessary to provide these services and operate our business responsibly.

Your information is never collected simply for the sake of collecting it. Every piece of information we request has a purpose connected to serving you more effectively, improving your experience, or operating Soft Bond Strands® responsibly.

​Whenever practical, we seek to balance innovation with respect for your privacy, ensuring that technology serves people and not the other way around.

Why We Collect Information

We believe information should be used to create a better customer experience—not a more intrusive one.

Whether we're remembering your shipping address for your next order, providing access to your course, responding to a support question, or improving our educational resources, every use of your information is intended to make your experience simpler, more personalized, and more helpful.

Your trust is something we value deeply, and we work hard every day to earn it.

4. Cookies & Similar Technologies

Cookies and similar technologies help make our website function properly while improving your overall browsing experience.

A cookie is a small text file that is stored on your device when you visit a website. Cookies help websites remember information such as your preferences, shopping cart contents, login status, and other settings that make future visits easier and more personalized.

Soft Bond Strands® may use cookies and similar technologies to:

  • Keep our website functioning properly.
  • Remember your preferences and settings.
  • Maintain secure account sessions.
  • Improve website performance and usability.
  • Understand how visitors interact with our website.
  • Measure the effectiveness of our educational content and marketing efforts.
  • Provide a more personalized browsing experience.

Some cookies are necessary for our website to operate correctly, while others help us better understand how visitors use our website so we can continue improving it.

Most web browsers allow you to manage, block, or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of portions of our website, including account access, shopping features, or personalized experiences.

​We do not use cookies to collect information unrelated to the operation and improvement of our business.

Why Cookies Matter

We believe technology can make your experience easier.

When we use cookies, our goal is to remember the things that wil help make your next visit smoother, more convenient, and more personalized.

​Like every other part of our business, we believe technology should serve people and not the other way around.

5. Analytics & Advertising Technologies

Like many modern websites, Soft Bond Strands® uses trusted analytics and advertising technologies to better understand how visitors interact with our website and to improve the experience we provide.

These technologies help us answer questions such as:

  • Which pages are most helpful?
  • Where do visitors spend the most time?
  • Which educational resources are most valuable?
  • How can we make our website easier to navigate?
  • Which marketing efforts help connect the right people with the information they're looking for?

To help answer these questions, we may use services provided by trusted third parties, including technologies such as:

  • Google Analytics
  • Meta (Facebook) Pixel and related advertising technologies
  • TikTok Pixel and related advertising technologies
  • Conversion tracking tools
  • Other website analytics and performance measurement services as our business evolves

These tools may collect information such as pages viewed, website interactions, general device information, referral sources, and other website usage data. They do not provide us with access to sensitive financial information such as your credit card numbers or payment credentials.

The information collected through these technologies helps us better understand our audience, improve our educational resources, enhance website performance, measure the effectiveness of our advertising, and provide more relevant information to people who may benefit from our products and services.

Some advertising partners may use cookies or similar technologies to help measure advertising performance or display advertisements that are more relevant to your interests based on your interactions with our website.

​Where required by law, you will be given choices regarding certain cookies or advertising technologies. You may also manage many advertising preferences through your browser settings or the privacy controls offered by participating advertising platforms.

6. Third-Party Service Providers

Soft Bond Strands® works with carefully selected third-party service providers to help us operate our business, process orders, deliver educational content, communicate with customers, and provide a secure, reliable experience.

These providers perform services on our behalf and receive only the information reasonably necessary to carry out those services. We do not authorize them to use your information for purposes unrelated to the services they provide to us.

Depending on how you interact with Soft Bond Strands®, we may share limited information with trusted providers that assist with services such as:

  • Secure payment processing
  • Website hosting and operation
  • Course delivery and Customer Center access
  • Order fulfillment and shipping
  • Appointment scheduling and virtual meetings
  • Email communications and newsletters
  • Website analytics and performance measurement
  • Marketing and advertising services
  • Fraud prevention and security monitoring
  • Customer support and business operations

Our current service providers may include companies such as:

  • ClickFunnels (website, courses, Customer Center, and community)
  • Stripe (secure payment processing)
  • ShipStation (order fulfillment and shipping management)
  • Zoom (virtual support sessions and meetings)
  • Google (analytics and business services)
  • Meta (advertising and website analytics)
  • TikTok (advertising and website analytics)

As our business grows, we may add or replace trusted service providers that help us better serve our customers. Any provider we choose is expected to maintain appropriate privacy and security practices consistent with the services they perform.

While these third-party providers maintain their own privacy policies and terms of service, we carefully select providers we believe are reputable, reliable, and aligned with our commitment to protecting customer information

Trusted Partners, Shared Responsibility

Building an exceptional customer experience sometimes requires the expertise of trusted partners.

Whether securely processing your payment, delivering your order, providing access to your course, or helping us understand how we can improve, each provider plays a specific role in helping Soft Bond Strands® serve you more effectively.

We choose these partners thoughtfully because your trust extends to every part of the experience we create together.

7. Email Communications

We believe the best emails provide value for you.

If you choose to subscribe to our email list, create an account, make a purchase, enroll in a course, request information, or otherwise communicate with Soft Bond Strands®, we may send you emails related to your relationship with us.

These communications may include:

  • Order confirmations and shipping updates
  • Account notifications and Customer Center information
  • Course access and educational resources
  • Product announcements and important updates
  • Customer support responses
  • Appointment confirmations and reminders
  • Newsletters, tips, tutorials, and educational content
  • Promotions, special offers, or launch announcements (where permitted)

We strive to send communications that are relevant, helpful, and respectful of your time.

Marketing emails are sent only when permitted by applicable law, and you may unsubscribe from promotional communications at any time by using the unsubscribe link included in those emails or by contacting us directly.

Please note that even if you unsubscribe from marketing emails, we may still send important transactional or service-related communications regarding your purchases, account, course access, support requests, or other essential business matters.

We do not believe in overwhelming inboxes with unnecessary emails. Our goal is to communicate when we have something meaningful to share or information you genuinely need.

Why Communication Matters

Every Email Has a Purpose

We know your inbox is valuable. We promise to treat that invitation with care and thank you for inviting us into your inbox. To provide information that's useful, timely, and worthy of the trust you've placed in us.
Whatever the reason, our goal is always the same:

  • Sometimes it's exciting news about something new we've created.
  • Sometimes it's a lesson that saves frustration before it happens.
  • Sometimes it's a helpful tip.
  • Sometimes it's an order update.

That's why we try to make every email worth opening.

8. Customer Accounts & Community

Your Soft Bond Strands® account gives you access to the products, courses, educational resources, Customer Center, and community features associated with your purchases and participation.

Certain information you choose to share within the Customer Center or Lobby Community, such as profile information, comments, questions, testimonials, photos, or progress updates, may be visible to other members depending on the features you choose to use.

Participation in our community is always voluntary. We encourage members to share only the information they are comfortable making available to others within the community.

While we take reasonable steps to maintain a secure environment, information you voluntarily choose to post in community areas may be viewed, shared, or discussed by other members. Please use thoughtful judgment when deciding what personal information you choose to share publicly.

Customer account information, purchase history, payment information, and private customer support communications are not publicly visible and are handled in accordance with this Privacy Policy and our Terms of Service.

If you choose to close your account or request deletion of your personal information where applicable, certain information may remain as required to comply with legal obligations, resolve disputes, complete transactions, enforce our agreements, or maintain the integrity of business records.

A Community Built on Trust

The Soft Bond Strands® community was created to be a place where people feel comfortable learning, asking questions, celebrating progress, and encouraging one another.

Every member helps shape that experience.

Whether you choose to share a before-and-after photo, celebrate your first successful application, ask a beginner's question, or simply learn quietly alongside others, we want you to feel respected and supported.

​Our role is to provide a safe, welcoming environment where learning comes first, kindness is expected, and trust remains at the center of everything we build together.

9. Data Security

Protecting your personal information is an important responsibility, and we take that responsibility seriously.
Soft Bond Strands® uses commercially reasonable administrative, technical, and organizational safeguards designed to help protect the personal information entrusted to us from unauthorized access, disclosure, alteration, misuse, or destruction.

Because we work with trusted third-party service providers for services such as payment processing, website hosting, course delivery, customer communications, and order fulfillment, many aspects of your information are also protected through the security measures maintained by those providers.

While we make every reasonable effort to safeguard your information, no method of electronic transmission, internet communication, or electronic storage can be guaranteed to be completely secure. For that reason, we cannot guarantee absolute security, although we continually work to protect the information entrusted to us.

If we become aware of a security incident affecting your personal information, we will respond appropriately, investigate the matter, and provide any notifications required by applicable law.

We encourage you to help protect your own information by choosing a strong password, keeping your login credentials confidential, and notifying us promptly if you believe your account has been accessed without authorization.
Security is a shared responsibility, and working together helps protect both your information and the integrity of our community.

Protecting What You Entrust to Us

Every order placed, account created, question asked, and story shared represents something valuable:
Your trust.

We recognize that the information you share with us is personal, and we are committed to treating it with the same care, professionalism, and respect that guide every other part of the Soft Bond Strands® experience.

To us, protecting your information is about honoring the confidence you've placed in us.

10. Your Privacy Choices & Rights

We believe your personal information belongs to you, and we want you to understand the choices available regarding how it is collected, used, and managed.

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the ability to:

  • Request access to certain personal information we maintain about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information, subject to legal, contractual, or operational requirements.
  • Update your account information and communication preferences.
  • Unsubscribe from promotional emails at any time.
  • Ask questions about how your information is collected or used.

If you would like to exercise any of these rights, simply contact us using the information provided at the end of this Privacy Policy. We will respond as promptly as reasonably possible and in accordance with applicable law.

Please understand that certain information may need to be retained to complete transactions, comply with legal obligations, prevent fraud, maintain appropriate business records, enforce our agreements, or protect the security and integrity of our services.

If you choose to unsubscribe from marketing communications, you may still receive important transactional emails related to your account, purchases, course access, customer support, or other essential services.

Our goal is to make managing your privacy preferences as straightforward and respectful as possible.

11. Children's Privacy

Soft Bond Strands® is intended for adults and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website, Customer Center, Lobby Community, courses, products, or other online services.

If you are a parent or legal guardian and believe that a child has provided personal information to us without your consent, please contact us promptly. If we become aware that we have unintentionally collected personal information from a child under 13 in violation of applicable law, we will take reasonable steps to delete that information as required.
Individuals between the ages of 13 and 18 should use our website, products, and services only with the involvement and supervision of a parent or legal guardian where appropriate.

Our educational materials, products, and community are designed for individuals capable of safely understanding, applying, and following the educational instruction provided.

Families Matter Too

Many members of our community share what they've learned with friends and family, and we think that's something special. At the same time, protecting children's privacy and encouraging safe, age-appropriate participation is an important responsibility. We appreciate the role parents and guardians play in helping young people learn responsibly, safely, and with appropriate guidance.

12. Changes to This Privacy Policy

As Soft Bond Strands® continues to grow, our products, services, technology, educational resources, and community may evolve. From time to time, we may update this Privacy Policy to reflect those changes, comply with applicable legal requirements, improve our privacy practices, or better serve our customers.

Whenever material changes are made, the revised Privacy Policy will be posted on this page with an updated Effective Date so you can easily see when changes have occurred.

Your continued use of our website, products, courses, Customer Center, community, or other services after an updated Privacy Policy becomes effective constitutes your acceptance of those changes, to the extent permitted by applicable law.

If we make significant changes that materially affect the way your personal information is handled, we may also provide additional notice where appropriate, such as through our website, email communications, or other reasonable means.

We encourage you to review this Privacy Policy periodically so you remain informed about how your information is protected and used.

Always Improving

One of the values that has shaped Soft Bond Strands® from the very beginning is the belief that there is always room to learn, improve, and grow
.
That philosophy doesn't stop with our products or educational materials.

It also guides how we protect your privacy, communicate with our customers, and continually improve every part of the experience we provide.

As we grow, our commitment to treating your information with honesty, transparency, and respect will continue to grow with us.

13. Contact Us

We understand that once you've placed an order, you're excited to begin your Soft Bond Strands® journey. We work hard to prepare, package, and ship every order with care so it arrives safely and ready for you to enjoy.

 to help resolve the issue and do everything reasonably within our control to help make it right.

Thank You

Thank you for taking the time to read our Privacy Policy.

Every interaction you have with Soft Bond Strands®, whether it is visiting our website, placing your first order, joining our Customer Center, participating in our Lobby Community, or simply reading these pages, is all built upon that trust and we will not take it for granted.

Thank you for allowing us to be part of your journey,

Tiffany Twist
Founder, Soft Bond Strands®